- To support and encourage home improvement measures which make households more energy efficient and reduce carbon emissions in line with Government targets.
- To support and encourage the improvement of standards throughout the home improvement industry.
- To promote to homeowners the benefits of renovating and upgrading their homes.
- To be the voice of the home improvement industry to Government, opposition and Whitehall to ensure that housing policies and public funding are directed at home improvement.
- To act as the catalyst for public sector housing bodies to stimulate modernisation of existing housing.
- To encourage private investment in the housing sector.
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